London — Now Taking Clients

Websites That Outrank,
Outperform &
Out-Convert

We build blazing-fast, custom-coded websites for roofers, tradespeople, and clinics. No Wix. No Squarespace. No templates. Just handcrafted code engineered to rank #1 on Google, appear in AI search, and turn visitors into paying customers.

Start Your Project View Our Work
pagespeed.web.dev — performance audit
Template Builder
34
Load: 8.2s
Lost Goldfish
98
Load: 0.6s
Template Builders (Wix / Squarespace)34/100
Lost Goldfish Custom Build98/100
Trusted by Businesses Across the UK
The Problem

Your Current Website Is
Costing You Customers

Template website builders were never designed for conversion. They're slow, bloated, and invisible to Google. Here's what you're really paying for.

🐌

Painfully Slow Load Times

Wix and Squarespace sites load in 6–12 seconds. Google's research shows 53% of visitors leave if a page takes over 3 seconds. You're losing half your traffic before they even see your services.

👻

Invisible on Google

Template builders produce bloated, unoptimised code that search engines can't properly read. Your competitors with clean, custom sites are ranking above you for every search that matters.

🤖

Non-Existent in AI Search

ChatGPT, Perplexity, and Google AI Overviews now power millions of searches. Template sites lack the structured data and clean markup needed to appear in AI-generated answers.

💸

Overpaying for Hosting

You're paying £15–40/month for a builder that throttles your performance. Our custom sites cost a fraction to host on modern infrastructure — faster, cheaper, and fully under your control.

📋

Cookie-Cutter Design

Your website looks like every other business using the same template. When a homeowner is choosing between three roofers, the one with a unique, professional site wins the trust — and the job.

🔒

Locked Into Their Ecosystem

With template builders, you don't truly own your site. You're renting it. Move away and you lose everything. We build sites you own outright, on infrastructure you control.

What We Build

Everything Your Business
Needs to Win Online

Every line of code is written by hand. Every page is engineered to convert. Every project is built to dominate search.

01

Conversion Websites

Custom-coded, blazing-fast websites designed to turn visitors into enquiries. Built from the ground up with your specific market and customer in mind.

  • Sub-1 second load times
  • Mobile-first responsive design
  • Conversion-optimised layouts
  • Built-in call tracking
02

SEO & Search Domination

We don't bolt SEO on as an afterthought. Every site is architected from day one to rank for the searches your customers are making right now.

  • Local SEO & Google Business optimisation
  • Technical SEO built into code
  • Schema markup & structured data
  • AI search optimisation (ChatGPT, Perplexity)
03

AI Search Readiness

Millions now search through ChatGPT and AI assistants instead of Google. We build your site so AI can read, understand, and recommend your business.

  • Semantic HTML structure
  • Rich structured data markup
  • Content optimised for AI extraction
  • Citation-friendly architecture
04

Performance Hosting

Forget paying £30/month for a sluggish builder. We deploy your site on cutting-edge infrastructure for a fraction of the cost with 10x the speed.

  • Global CDN delivery
  • 99.99% uptime guarantee
  • Free SSL certificates
  • From just £5/month hosting
05

Content & Copywriting

Words sell. We write every heading, service description, and call-to-action to speak directly to your ideal customer and move them to pick up the phone.

  • Industry-specific copywriting
  • SEO-optimised content strategy
  • Compelling calls to action
  • Trust-building social proof
06

Ongoing Growth

Your website isn't a one-and-done project. We offer ongoing support, A/B testing, and iterative improvements to keep your leads growing month over month.

  • Monthly performance reporting
  • Conversion rate optimisation
  • Content updates & additions
  • Priority support
Our Work

Built to Dominate.
Proven to Convert.

Start Your Project →
Apex Roofing website project
Roofing 98/100
Roofing

Apex Roofing Co.

Complete website rebuild for London's fastest-growing roofing company. Replaced their Wix site with a custom build that dominates local search.

312%More Leads
98PageSpeed
#1Google Rank
ClearView Dental website project
Dental Clinic 97/100
Dental Clinic

ClearView Dental

A premium clinic website built to attract high-value cosmetic patients. Booking enquiries doubled within the first 6 weeks of launch.

2.4xBookings
97PageSpeed
0.7sLoad Time
Thames Plumbing website project
Plumbing & Heating 99/100
Plumbing & Heating

Thames Plumbing Group

Emergency plumber needed emergency leads. We built a site optimised for "plumber near me" searches across South London boroughs.

187%Organic Traffic
99PageSpeed
42Leads/Month
Rose & Bloom Aesthetics website project
Aesthetic Clinic 96/100
Aesthetic Clinic

Rose & Bloom Aesthetics

High-end aesthetic clinic in Mayfair. We built an elegant, trust-driven website that pre-qualifies patients before they ever call.

£48kRev/Month Added
96PageSpeed
3.1xConversion Rate
Crown Electrical website project
Electrical 100/100
Electrical

Crown Electrical Services

Commercial electrician serving the Home Counties. We built service-area pages that rank for 15+ local keywords and drive quote requests daily.

15Keywords #1–3
100PageSpeed
8.2xROI
Harley Street Physio website project
Physiotherapy 97/100
Physiotherapy

Harley Street Physio

Prestigious Harley Street clinic needed a digital presence that matched their reputation. We delivered a site that converts at 4x the industry average.

4.1xIndustry Avg CVR
97PageSpeed
£62kRev/Month Added
347
Websites Launched
98/100
Avg. PageSpeed Score
214%
Avg. Lead Increase
£2.8m
Revenue Generated for Clients
Client Stories

Don't Take Our Word for It.
Take Theirs.

Every client started exactly where you are — wondering if a new website would actually make a difference. Here's what happened.

★★★★★
"We went from page 3 on Google to the number one result for 'roofer near me' in every borough we serve. Our phone hasn't stopped ringing since the new site launched. Best investment this business has ever made — and I've bought three vans."
JH
James Hartley
Managing Director — Apex Roofing Co.
312%
Increase in Leads
#1
Google Rank
0.6s
Page Load Time
£340k
New Revenue (Year 1)
★★★★★
"I was paying £35/month for a Squarespace site that loaded like it was on dial-up. Lost Goldfish built me something faster, cheaper to host, and it actually brings in patients. Wish I'd done this years ago."
SP
Dr. Sarah Patel
Founder — ClearView Dental
+140% booking enquiries in 6 weeks
★★★★★
"They understood our business from day one. No jargon, no rubbish — just a beautiful site that actually works. We're getting calls from people who say they found us on Google and ChatGPT. Wild."
MK
Mike Keane
Owner — Thames Plumbing Group
42/mo qualified leads from organic search
★★★★★
"Our old website was embarrassing. Nemo and the team built us something that looks like a Fortune 500 company's site but it's just us — a local sparky in Essex. The reaction from customers has been unreal."
DC
Danny Clarke
Director — Crown Electrical Services
8.2x ROI in the first year
★★★★★
"We needed a site as polished as our clinic. They nailed the tone, the design, the speed — everything. Our online bookings went through the roof and we had to hire two more therapists."
EW
Emma Walsh
Clinical Director — Harley Street Physio
£62k/mo additional revenue generated
★★★★★
"I've worked with three different agencies. None of them understood what a trades business actually needs. Lost Goldfish did. They built exactly what I'd have built if I knew how to code."
RB
Rob Brennan
Founder — Spark Heating & Gas
+230% organic traffic growth
★★★★★
"The difference in speed alone was worth it. Our old site scored 22 on PageSpeed. The new one scores 98. Patients have actually commented on how fast and professional the website feels."
AK
Dr. Amira Khan
Owner — Rose & Bloom Aesthetics
£48k/mo in new treatment bookings
The Difference

Template Builders vs.
Lost Goldfish

Side by side, there's no contest. See why businesses are switching from template builders to custom-coded websites.

Feature Wix / Squarespace Lost Goldfish ✦
Page Speed Score25–45 / 10095–100 / 100
Load Time6–12 secondsUnder 1 second
Monthly Hosting£15–40/monthFrom £5/month
SEO PerformanceGeneric, limited controlBuilt into every line of code
AI Search Visibility✕ Not optimised✓ Structured for AI
Custom Design✕ Template-based✓ 100% bespoke
Code Ownership✕ Locked in✓ You own everything
Conversion OptimisationBasic / noneData-driven, A/B tested
Schema / Structured DataMinimalFull implementation
Ongoing SupportTicket-based supportDirect line to your developer
How It Works

From First Call to
First Page of Google

A simple, proven process. No long meetings, no unnecessary complexity. Just results.

01

Discovery Call

We learn your business, your market, and your goals. 30 minutes. No sales pitch, no pressure — just a conversation about what's possible.

02

Strategy & Design

We map your customer journey, research your competitors' weaknesses, and design a site architecture built to outrank and outconvert them.

03

Custom Build

Every line written by hand. Your site is built with clean code, lightning speed, and conversion psychology baked into every element.

04

Launch & Grow

Go live with a site that's faster, smarter, and more beautiful than anything your competitors have. Then we keep optimising — month after month.

Let's Build Something

Your Competitors Are
Already Losing Leads
to Slow Websites

Fill in the form below and we'll get back to you within 24 hours with a free audit of your current site and a plan for what we can build together.

No commitment. No sales pressure. Just a conversation.